Cleaning: Use a slightly damp cloth to remove any dirt or stickiness. Avoid excess water. Gentle veg based soaps can be used but only sparingly.
Scratches: For little touch-ups, use high quality leather dressing containing a dye (e.g. renovating polish). Rub in to minimise appearance of small scratches. We recommend you colour test a small patch first just in case!
Storage: Store in a cool, dry place ideally. Avoid extremes of temperature and water! Hanging it up straight can help avoid damage or bending.
Moisturise: Just as you would a new pair of leather shoes, we recommend wearing your strap in initially. If it starts to feel or look dry then use a good quality leather conditioner. However, avoid water and never speed up the drying process with a hair dryer or radiator. If your strap gets wet then simply hang it up at room temperature to dry.
And finally, we recommend your guitar strap stays out of direct sunlight.